One focus of Reverse the Red is empowering communities through the creation of a social movement that mobilizes society to want to take action for biodiversity. A movement that unites people around the world to save our biodiversity and provides specific opportunities for involvement at different scales. 

We would like to invite you to join us in a new webinar: Starting a Social Movement  that will explore, through a behavioural lens, what it takes to start a successful social movement. As we discuss examples of other social movements, we will discover the factors that have helped or hindered their growth. Join us to discuss and shape what it will take for our collective efforts to Reverse the Red. 

Featured panelists include:
Jenny Gray, Zoos Victoria, Australia (moderator).
Judy Mann, South African Association for Marine Biological Research (SAAMBR).
Liam Smith, BehaviourWorks Australia (BWA).
Margaret Otieno, Wildlife Clubs of Kenya.