About
Reverse the Red is a global movement that ignites strategic cooperation and action to ensure the survival of wild species and ecosystems and reverse the negative trend of biodiversity loss. Through a strategic initiative, Reverse the Red brings together a diverse coalition of leading scientists, advocates, and partners committed to using a data-driven and science-based approach to assess, plan, and act for species conservation. Reverse the Red provides the tools and expertise to empower governments, partners, and local communities to set and reach biodiversity conservation targets and celebrates and amplifies successful achievements for species.
The Coalition's goal is to halt extinctions, reverse declines shown on the IUCN Red List of Threatened Species, and restore populations. Three key gaps we are addressing are:
Not enough strategic alignment between governments and civil society partners
Actions without clear recovery-focused goals, strategies, and metrics.
Lacking hope and belief that we can Recover threatened species at scale and pace
Reverse the Red Executive Committee
Reverse the Red Advisory Board
Brighton Kaoma - Founder and CEO of Amano So
Karen Gaynor - Scientific Support Officer, CITES
Kaitlin Yarnall - Chief Storytelling Officer, Senior Vice President, National Geographic
Wendy Elliot - Deputy Leader Wildlife Practice, WWF International
Mark Penning - Vice President, Disney Parks
Dr. Nicolas Pilcher - Founder & Executive Director Marine Research Foundation
Angela Andrade - Chair Commission on Ecosystems Management
Cristian Samper - CEO Bezos Foundation
Prof. Keping Ma - Chair, South and East Asia Regional Committee
Gemma Goodman, Head of Research and Development at Synchronicity Earth
Reverse the Red Staff
Mike Clifford, Strategy Director
michael.clifford@reversethered.org
Megan Joyce, Outreach and Engagement Coordinator
megan.joyce@reversethered.org